Sustainable Business Spotlight – Classic Cycle
Classic Cycle, 740 Winslow Way East, Bainbridge Island, WA. 98110, (206)842-2565. www.classiccycleus.com

Owners Jeff Groman and Els Heyne are employing sustainable business approaches that not only are good for the environment but good for business:
Environmental
- Saving used bike chains and sending them to a company in Oregon that makes products out of them and we sell those products in the store;
- Saving used tubes and sending them to a company in Seattle that makes products out of them and we sell those product in the store;
- We save all used metal parts and recycle them in metal recycling;
- Each station has a garbage and recycle bin to separate stuff from the start;
- We buy as much as possible locally, such as office and shop supplies, plus buy 100% recycled paper, toilet paper and towels;
- We only use “safe” products for cleaning bikes;
- We earned a 5 star rating with EnviroStar;
- We try to only buy items for resale that come with minimal packaging and tell the vendors why;
- Continually ask companies about recycled products, products with less packaging and have them ship items with as little packaging as possible, etc.;
- We purchase 100% green energy form Puget Sound Energy. They did an audit at the store and made recommendations to reduce energy. From that, we created a plan to implement those suggestions over time. At the moment, we have reduced our energy usage from 85.6K WH per day to 66.5 KWH per day (February, 2010);
- We stopped sending out paper newsletters or announcements only do email;
- We encourage car pooling or riding bikes as much as possible with our employees and had several contest and prizes for employees who rode their bikes the most. Now almost 80% ride their bike;
- We re-use and re-make store fixtures and displays as much as possible so very little ends up in the landfill, we created a “new sales counter” entirely made of old displays;
- We have mugs in the store for employees, and now all our employees have travel mugs when they buy coffee;
- We do not give out bags at the store; only have recycled bags if a customer asks for one;
- We help collect old used bikes for Africa.
Employees
- Living wage for full time employees
- Company pays 100% for health care
- Company contributes to their IRA
- 3 weeks vacation
- 5 sick days
- If they commute by bike they get $20 per month
Community
We serve on the board of non-profits such as :
- Co-Founded and on board of Sustainable Bainbridge
- Co-Founded and on board of Sustainable Business Network
- Squeaky Wheels
- Chamber of Commerce
- Zero Waste
Previous boards:
Community Housing Coalition (Affordable Housing)
Other Community Involvement
- Co-wrote and helped set up the Community Land Trust
- Have worked with Hyla to have students train and work in the bike shop for a school program.
- Sponsored and helped youths get advanced in the bicycle racing world from road racing to cycle-cross and several earned the national champion title.
- We have sponsored numerous events, non-profits and schools over the years.
May 11, 2010 | Posted by Kevin Dwyer
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